Royal Crown is a Rome-based Italian perfume house founded by Antonio Martino Visconti, a descendant of the Visconti family associated with Florentine glove-making traditions. Presented as a family business, it is continued by Visconti alongside his daughter Nicoletta and son Pierpaolo, with an identity grounded in Italian craftsmanship, family continuity, and fragrances made in Italy. Its creative approach treats perfume as an emotional and artistic medium; Visconti is self-taught and focuses on olfactory harmony and distinctive moods. At Esxence in 2018, Royal Crown presented its unisex Imperial collection, including Imperator, Khan, Tzar, Sultan, and K'Abel, with crown-shaped stoppers. Nizam is also documented as a best seller.