Fragrance house

Rudimental

Rudimental is a designer fragrance brand whose associated company was incorporated in the United Kingdom on 14 June 2007 as Perfume for Pleasure Limited. That company changed its name to Agnellino Drinks Limited in 2012, Rudimental Brands Limited in 2015, and Faragista Limited in 2025. The brand’s listed fragrance offering includes the men’s eau de toilette products Rudimental Blue and Rudimental Silver. Rudimental Blue was introduced in 2018.