Fragrance house

Rue Madam

Rue Madam Paris was founded in Verona in 2018 by creative duo Davide Peretti and Mattia Beltramello, following their work with luxury and international brands. It began as an accessories label focused on bags, pairing an Italian creative base with a Paris-oriented aesthetic and playful, distinctive designs. The name developed from the earlier MADAM, while RUE refers to the French word for street and the founders’ connection to Paris. Its collections emerge from the founders’ ongoing exchange rather than from one sole designer, drawing on both Parisian reference points and their Veneto roots and Italian craft context. The brand later expanded beyond accessories into niche fragrances and beauty products, and by March 2026 had extended its offer into clothing. Its desired identity combines freedom, irony, and a personal creative viewpoint, while Marvin the bear serves as a recurring visual motif in its public storytelling.