Fragrance house

RUF

RUF is a French intimate-wellbeing and sensual-fragrance brand operated by Esterel Production. Its story began in 1975, when founders Dominique and Pierre-Etienne created a venture focused on seduction advice and later developed the aphrodisiac product Drop Sex. They founded RUF in 1982, developing it around sexual pleasure and seduction. Today, the family business combines French intimate-care expertise, sensory products, and an inclusive approach to sexual wellbeing. Its fragrance identity centers on aphrodisiac and attraction-oriented perfumes, with compositions described through floral, animalic, amber, and musk facets. Taboo is RUF’s principal named fragrance collection and is identified as Europe’s number-one-selling seduction-fragrance perfume. A recent public identity change introduced a new website, modernized art direction, and redesigned brand architecture while reaffirming the company’s family-business identity and French know-how.