Fragrance house

Rundholz Parfums

Founded in Germany by Lenka and Carsten Rundholz in 1993, Rundholz built its creative foundation around art, expressionism, craftsmanship, and designs intended to challenge visual conventions. Its fashion structure expanded with Rundholz DIP in 2004, followed by the first Black Label collection in 2007. The brand extended this philosophy into fragrance through Rundholz Parfums, created in collaboration with Italian perfumer Arturetto Landi, who is credited with translating the vision into scent. The first fragrance, 03.Apr.1968, launched in 2012. The perfume line is organized around date-named fragrances and currently comprises seven scents, linking scent with memory and time. Incense is a defining olfactory theme in its public fragrance presentation; 03.Apr.1968 is described as an ode to incense, with lychee, heliotrope, and frankincense among its principal listed notes. In March 2023, 12th of Oct. 1492 was reported as the fifth fragrance in the then-reduced collection.