Fragrance house

SA

S A Designer Parfums is an active UK private company incorporated on 11 April 2001. Based in Watford, Hertfordshire, it operates in the wholesale perfume and cosmetics sector. Its fragrance and beauty business brings together wholly owned brands and licensed third-party trademarks, including Ghost, Naomi Campbell, Jennifer Lopez, Playboy, Cerruti, Jean-Louis Scherrer, and Manish Arora. In May 2018, the company acquired fragrance licences for Cerruti 1881 and Playboy. Cerruti adds a longer fragrance history to the portfolio: its first fragrance launched in 1978, while the Cerruti 1881 range was identified as a particularly successful line before the 2018 licence acquisition.