Fragrance house

Sachajuan

Sacha Mitic and Juan Rosenlind opened SACHAJUAN’s first salon in Stockholm in 1997, drawing on professional hairstyling and fashion-sector experience, including Mitic’s session work in New York and editorial hair. In 2004, they launched the brand’s haircare product line, developing products in response to challenges encountered in salon work. SACHAJUAN’s identity is shaped by an aim to simplify haircare through practical, clear products and Scandinavian-influenced minimalist design. Its formulas are associated with Ocean Silk Technology, a proprietary system based on two cold-water algae that is intended to strengthen hair, nourish the surface, balance the scalp, and restore shine and smoothness. The brand marked 20 years as a haircare-products company in 2024. Its Protective Hair Perfume is described as a fruity, floral, woody scent.