Fragrance house

Sahari

Sahari is a new fragrance brand whose visual identity centers on the gazelle, desert landscapes, and inspiration drawn from the Arabian Peninsula. Its first six fragrances were dated 2023, and fragrances sold through Beauty & Perfume International are described as made in Dubai, United Arab Emirates. By 2025, Sahari was recorded as an Emirati brand with 44 perfumes organized into collections including Fann, Malaki, Marjan, Nashwa, and Saray. The brand’s U.S. trademark was filed on February 12, 2024, and registered on June 24, 2025, to Elite Brands International Trading LLC, a Dubai entity.