Fragrance house

Salira Parfums

Salira Parfums was founded in 2016 by Alireza Shakoori, a perfumer and chemist, and Samira Khadivizand, an abstract artist and art director. The name combines letters from the founders’ names and was later associated with the Italian meaning “growth.” Their creative approach brings together scent, personal memories, global travel, meaningful encounters, visual art, and scientific insight. Salira describes its first collection as an olfactory library intended to move beyond conventional gender divisions, reflecting its identity as a niche fragrance house with fluid, expressive compositions. The brand presents its fragrances through the Anthology Collection, spanning perfumes I through VIII, and combines traditional perfumery methods with a modern conceptual approach.