Fragrance house

Saltair

Saltair launched in Los Angeles on January 11, 2022, founded by model, influencer, and entrepreneur Iskra Lawrence in partnership with beauty incubator The Center. Built around inclusive body care, the brand was designed for all skin tones, body types, genders, ages, and backgrounds, combining skincare-oriented treatments with sensorial, transportive fragrances and framing daily care as an everyday self-care ritual. After debuting with body washes, lotions, and deodorants, Saltair expanded into hair care in late 2022, extending its fragrance-layering approach to shampoos and conditioners. Santal Bloom is Saltair’s best-selling fragrance; its scented body wash was the brand’s number-one seller and represented half of body-wash sales. On July 30, 2026, TSG Consumer announced a signed agreement to acquire a majority stake in Saltair, subject to customary closing conditions and regulatory approval. Under the announced transaction, Lawrence was expected to serve as Chief Community Advocate.