Fragrance house

Samantha Faiers

Samantha Faiers entered fragrance in June 2014 with La Bella EdP by Samantha, a debut scent associated with her public profile from The Only Way Is Essex. The venture evolved into the By Samantha beauty range: Pure launched in 2015 as its second fragrance and third product overall, following La Bella and a false-eyelash product. Faiers was deeply involved in creating Pure, participating in meetings, selecting scents, and approving its packaging, bottle, photography, and other details, while Per-Scent was the business partner publicly associated with the launches. La Bella won Gold for Best New Female Fragrance at the 2014 Pure Beauty Awards. Pure followed with visual continuity from the first bottle design.