Sand + Fog grew from an original concept created by three women who believed candles should pair appealing scent with visual design, reflecting a California coastal identity. The brand’s candle trademark records first use anywhere in January 2011 and first use in commerce in January 2016; the mark was registered for candles on June 6, 2017. Sand + Fog then evolved into broader home-fragrance formats including diffusers and room sprays, while retaining a concept of matching and layering aromas throughout the home. It later added personal perfume oils, and its current range spans candles, home fragrance, personal care, and perfume. Sand + Fog is a private, active, for-profit company, with Jill Petroff identified as a co-founder and co-owner; Sand and Fog Home, LLC is listed as the current owner of the candle trademark. California Beach House appears among the brand’s top scents, while Love Potion is listed as a best-selling perfume.
