Fragrance house

Sap

Sap is presented by Hemel Paris as the house’s first fragrance release and the introduction of its creative direction. Hemel Paris was founded in 2017 by Jitendra Phulwani, Bhushan Phulwani, and Manish Chawla, with a creative identity combining European perfumery refinement with Arabian fragrance depth, warmth, and opulence. The house’s evolution began with Sap, followed by Unlimited, Fumeri, and the Hemel signature expression. The SAP collection is built around extrait de parfum presentations and includes Oud Leopard, Saffron Oud, Patchouli Intense, Vert Club, and Le Roi. Oud Leopard and Saffron Oud are independently recorded as 2021 releases, placing the collection’s early development in the early 2020s.