Fragrance house

SARANGHAEYO

SARANGHAEYO is a Seoul-based fragrance label founded in 2020 by Sung Soo Kim, a photographer and creator with experience in the luxury fragrance sector. Its identity centers on love, beauty, Korea, memories, and transforming meaningful moments into fragrance; its heart and link symbols represent love and connection. Inspired by photography and significant places, Kim conceived SARANGHAEYO as an olfactory diary. The collection reflects this concept by associating each fragrance with a place, a short text, and a reference year to evoke lived moments. Fragrances are formulated and produced in South Korea using globally sourced materials and a slow-maturation method, while its products are vegan and its packaging recyclable or FSC-certified. In 2025, SARANGHAEYO launched in Europe, beginning with Germany, Italy, and Scandinavia. That year, Pitti Fragranze presented it as a Korean fragrance project by photographer and entrepreneur Sung S. Kim.