Fragrance house

Sarantis

Gr. Sarantis S.A., the parent company of Sarantis Group, was founded in 1964 and is based in Athens, Greece. The company grew from a Greek local business into a multinational consumer-products group through product development, acquisitions, strategic partnerships, and expansion across Eastern Europe. During the 1970s and 1980s, it developed through distribution agreements with international cosmetics companies and acquisitions of consumer-products companies in Greece; it was listed on the Athens Stock Exchange in 1994 and established subsidiaries in Bulgaria, Romania, Serbia, and Poland between 1994 and 2000. Today, Sarantis focuses on Beauty, Skin & Sun Care, Personal Care, Home Care Solutions, and Strategic Partnerships, with a mission centered on simple and beautiful solutions for everyday life. In fragrance, it owns STR8, a men’s perfume collection associated with modern masculinity. First launched in 1998, STR8 was relaunched in 2004 and 2008 and was the group’s best-selling own product in 2007.