Fragrance house

Sasva

Sasva Parfums was founded by Sriman Subramanian and is based in Chennai, India; its public launch is dated to 2022. The brand presents itself as a modern Indian artistic perfumery, bringing Indian cultural and artistic influences into a contemporary interpretation of oriental perfumery. Its name is presented as deriving from Sanskrit terms meaning excellent, praiseworthy, or laudable, while its lotus-derived logo is associated with supreme consciousness and the universal spirit. Sasva draws creative material from poetry, music, cinema, art, India’s cultural plurality, and contemporary global youth culture. A recent visual direction brings together Shanghai and Hong Kong street culture with vintage Bollywood graphics, using saffron as an anchoring color. By 2025, the brand had introduced Saaqi and returned to Pitti Fragranze. In fragrance, Fruit du Paradis and Forbidden Words appear in Sasva’s dedicated bestseller collection.