Fragrance house

Sawalef

Sawalef entered the United Arab Emirates market in December 2017 with a concept built around dialogue, stories, gatherings, and memories; its name refers to conversation or stories in the local Arabic dialect. The brand combines Arabic heritage and traditions with fragrance-making influenced by French or Western perfumery. In 2018, it introduced several fragrances and incenses and planned to broaden its range in 2019. Sawalef is currently presented as part of Swiss Arabian’s collection, with Swiss Arabian Perfume Group identified as its parent company. Its fragrance range includes Bakhoor Sawalef, its signature bakhoor, and Sawalef Oud, one of the brand’s original fragrances, built around oud with rose and amber facets.