Fragrance house

Scentologia

Scentologia was founded in Paris in 2021 and created by Arcadie De Niche, the house associated with the brand in its current account. Its creative identity places perfumery at the intersection of artistic creativity and scientific technique, treating the laboratory as a space for experimentation. The brand’s early public launch was documented at Pitti Fragranze in 2021. Scentologia uses Philyra, an AI-powered fragrance-design platform developed through a collaboration between IBM Research and Symrise, as a creative assistant for perfumers rather than an autonomous creator. Lac.ton.ic marked a documented expression of this technology-led identity: Symrise perfumers Maurice Roucel and Margherita Carini created the fragrance, with Philyra presented as part of its development. By 2026, the public fragrance record had extended into a newer Neon direction centered on molecular focus; Nitro Musk was recorded as a 2026 edition.