Fragrance house

Scentseum

Scentseum is a South Korean fragrance brand and a Seoul-based fragrance house. Its initial launch comprised five fragrances, all recorded as launching in 2026. The brand’s creative identity combines modern design, Korean wordplay, and Hangul calligraphy. The launch presentation uses black-and-pink visuals and a bottle designed to stand in multiple orientations, an arrangement interpreted as a playful critique of conventional perfume-bottle seriousness. Chamasigogalae is a tea-inspired fragrance whose name refers to a Korean expression that, in context, serves as an indirect invitation to spend more private time together.