Fragrance house

ScentStory

ScentStory is a privately held fragrance company based in Dubai. Gabriel Chami established the company in 2007, while its public company profile records 2008 as the founding year. Before founding ScentStory, Chami worked in luxury cosmetics and fragrance marketing with Chalhoub Group and handled travel retail for Parfums Christian Dior in Dubai. The company’s creative premise treats fragrance as a way to communicate stories and experiences without words, with emphasis placed on the scent itself. Its first major public project was 24 The Fragrance, created with Twentieth Century Fox Licensing and Merchandising and inspired by the American television series 24. Unveiled in Dubai on 2 June 2009, it was described at launch as the first selective fragrance designed and developed in Dubai. ScentStory is currently the parent company of Plume Impression and later focused on bespoke luxury fragrances.