Fragrance house

Scircle Scents

Scircle Scents traces its origins to Scentist, which began in 2017 as a technology proof of concept within Bosch’s BSH Home Appliances group and became an independent company developed with Bosch and Puig in 2018. In 2024, its co-founders acquired the assets and established Scentist as an independent startup; the company is also identified as formerly known as Scentist Code. Based in Barcelona, Scircle builds its identity around AI-powered personalized perfumery, using its AI perfumer Aura and Scent Creator system to turn stories, memories, moods, and preferences into fragrances. Its participatory model lets users design, visualize, save, remix, share, and physically create formulas. On 16 January 2026, FC Barcelona’s Barça Innovation Hub took an equity stake in Scircle, linking the company to olfactory storytelling inspired by the club’s history, epic moments, and associated emotions.