Fragrance house

SE:CRUNO

SE:CRUNO launched in Japan on September 21, 2021, as a light-fragrance brand, with nationwide release through variety shops and official online sales. Operated and presented by SOSU Co., Ltd., a Japanese company established on November 4, 2003, the brand builds its creative identity around the imagined experience of staying at a high-class resort hotel, evoking calm, openness, and an elegant lobby atmosphere. Its initial resort-oriented line for women introduced three scent concepts: Centro Palace 410, Vitaly-fushi 0101, and Cia ladera 2450. From 2022 onward, SE:CRUNO released limited seasonal and themed editions through 2026, including autumn, summer, osmanthus, mimosa, and oolong editions. In March 2024, SOSU included SE:CRUNO’s Lomellia 469 in an Oolong Collection spanning three fragrance brands; the scent was described as a white-oolong fragrance.