Fragrance house

Secret play

Secret Play was created in 2006 in Valencia, Spain, as part of FEMARVI S.L., the company founded there in 1990. It grew from FEMARVI’s earlier focus on sexy and funny gifts into an intimate-wellness brand encompassing cosmetics, couple games, accessories, and related products. Its identity treats intimacy as play, with an emphasis on experimentation, pleasure, and relationships without prejudice. FEMARVI S.L. is the current holder of the Secret Play brand’s associated intellectual-property rights. In fragrance, Secret Play focuses on natural pheromone perfumes rather than a single documented signature scent, and states that its cosmetics and fragrances are certified Natural and Bio. The brand also appeared in a February 2017 Vanitatis survey of erotic cosmetics, marking its presence in Spanish lifestyle media at that time.