Fragrance house

Secret Temptation

Secret Temptation was conceptualized by McNROE in 2006 for India’s female-grooming segment. It belongs to McNROE’s fragrance and personal-care portfolio, and the SECRET TEMPTATION mark is owned by McNROE Consumer Products Private Limited. McNROE, established in Bhadrak, Odisha, in 1986, developed the brand as a women-focused offering. Its public identity centers on women pursuing ambition and individuality, expressed through “Own Your Temptation.” In 2018, Secret Temptation underwent a consolidated relaunch and identity change aimed at reflecting changing women’s aspirations. By that year, its women’s grooming offer had expanded beyond perfumes and deodorants to include talcum powder, soaps, and wet wipes. A notable commercial fragrance milestone came with Secret Temptation Romance, which surpassed one million cans sold in India during 2017–2018. McNROE announced Secret Temptation Pink as the brand’s first collective range for women in 2021. In 2025, it presented Queen and Glam as the latest Secret Temptation Eau de Parfums, launched with actor Rhea Chakraborty.