Fragrance house

SEINZ

SEINZ. launched in Germany on 9 March 2019 as dm-drogerie markt’s own men’s-care brand and a broader men’s-care concept spanning care, shaving and styling. From the outset, the brand combined products with dedicated in-store presentation and the SEINZ.COM information and shopping platform. Its launch identity was developed with oddity and used a reduced visual style shaped through collaboration with creatives, photographers and barbers. In 2020, dm revised the in-store presentation, replacing an earlier campaign claim with clearer wayfinding for men’s care. Today, SEINZ. is a dm private label focused on men’s care and styling, with an emphasis on performance, quality, reduced formulations and regular care rituals. In June 2026, dm and WongDoody introduced a visual communication system built around product twins, generative AI, defined brand principles and visual codes, shifting content production toward a generative brand system.