Fragrance house

Seksy

Seksy was founded in 2004 as a ladies’ fashion-watch sub-brand of Sekonda, created for fashionable female customers. Associated with Sekonda and Time Products, it developed an identity around statement women’s watches, jewellery-inspired forms and Swarovski crystal embellishment. In 2017, the Seksy Rocks collection extended that crystal-focused design language through materials including crystal fine rocks and crystal fabric. Seksy entered fragrance in 2017–2018 through a collaboration involving Prism Parfums, Time Products and Swarovski, introducing Seksy Entice, Seksy Embrace and Seksy Elegance in twelve-sided bottles with removable Swarovski crystal charms. In October 2023, Sekonda announced that it was bringing the watch brand back under the Sekonda umbrella and renaming its watches as the Sparkle collection, marking a significant change in Seksy’s public identity.