Fragrance house

Selcouth

Launched in 2024, Selcouth is a Saudi Arabian fragrance house identified with Riyadh. Its name comes from an Old English word meaning “strange and unfamiliar,” reflecting an approach to rare perfumery centered on unusual fragrance profiles and challenging conventional fragrance norms. The brand presents its unisex fragrances as small-batch creations made with rare ingredients. Its public fragrance record spans editions dated 2024 through 2026.