Fragrance house

Sennok

Sennok was launched in 2022 by Sewha P&C as a lifestyle beauty brand, initially extending the company’s portfolio into body care. By 2023, it had broadened into a fragrance-and-body-care proposition. Its identity is grounded in Korean bath culture, with an emphasis on caring for body and mind through natural, clean beauty. The concept draws on the Korean bathhouse, including blue stone tiles, water, steam, soap, and the restorative associations of bathing. These references inform a visual identity built around a sky-blue key color, linked to bathhouse tiles, water, and childhood bathing memories, alongside striped patterns. Fragrance follows an understated, scenario-based approach. After Bath, identified as Sennok’s signature fragrance, seeks to express freshly bathed skin, bathhouse steam and soap, wet wood, musk, and woods.