Fragrance house

Sense of Scent

Sense of Scent began in 2019 with the opening of a boutique in Mayfair, London. Operating within Globluxury, a Dubai-based niche-fragrance distributor, it presents itself as a British niche-perfumery house focused on craftsmanship, artistry, and a bespoke British experience. Its creative identity draws on British cultural references, including tea customs and the Royal Family. By 2023, the brand was represented at Esxence, an international artistic-perfumery event. Its fragrance identity is organized around the Mayfair Collection and the Royal Collection. Teatime, the Mayfair Collection’s opening fragrance, centers on black tea and connects the line to the brand’s English tea-time concept.