Fragrance house

SENSITUDE

SENSITUDE began in 2015 as “SENSITUDE by TOAST,” an exclusive fragrance line established by Taiwanese home-design brand TOAST Living. The line developed aroma diffusers, diffusion vessels, diffuser liquids, and essential oils, while its identity linked scent with personal taste, personality, daily life, memory, and spatial atmosphere; its name combines “SENSE” and “ATTITUDE.” Its design context is TOAST Living, founded in Taiwan in summer 2007 around practical objects, material exploration, observation of daily life, concise design, and collaboration with Taiwanese craft traditions. Industrial designer Lin Yung-shun founded TOAST as a new design venture after returning to his family business in 2005. In 2015, the TOAST Living KETTLE aroma diffuser received an iF Design Award. In 2024, TOAST introduced BRUME, a waterless diffuser with interchangeable glass vessels developed with Hsinchu glass artisans. In 2026, SENSITUDE was presented publicly as a standalone brand extending beyond fragrance into coffee equipment and lifestyle objects, with BRUME identified as one of its representative works at Interior Lifestyle Tokyo.