Fragrance house

Sephora Collection

Sephora Collection is Sephora’s private-label beauty brand, spanning makeup, skincare, body, haircare, fragrance and accessories. Its roots reach back to the own-label activity launched by Sephora founder Dominique Mandonnaud soon after he created Sephora in 1969; Sephora identifies 1996 as the introduction of the Sephora Collection name and range, beginning with a colorful bath collection. After LVMH acquired Sephora in July 1997, Sephora Collection operated as Sephora’s own label within the group. Documented milestones include 365 lipstick shades in 1999, Colorful Mono eyeshadow in 2004, Cream Lip Stain in 2011, colorful masks in 2014, expert skincare in 2019 and a body-and-bath redesign in 2026. Cream Lip Stain is identified by LVMH as the collection’s best-selling product and was reformulated as vegan in 2025.