Fragrance house

Seren

Seren is a United Kingdom fragrance brand created by Amelia Fleetwood and Tara Owens, with a name derived from the Welsh word for “star.” The founders’ creative inspiration draws on their world travels and the English countryside where they grew up. Willow, created by Fleetwood and Owens and launched in 2017, was Seren’s first scent. Centered on osmanthus, it remains the clearest fragrance example in the available record.