Fragrance house

Serge Louis Alvarez

The SLA Paris brand was founded in 1992 by Serge Louis Alvarez, identified as its founder and creator, a professional makeup artist, and a designer. Its stated identity combines professional makeup with natural formulations, with color as a recurring creative theme. In 2010, SLA Création was admitted to Euronext Access in Paris through a direct listing. The brand introduced its first perfume range at the TFWA exhibition in Cannes in 2016, using a chromatic philosophy that linked colors with emotions. This fragrance legacy is expressed through the Philosophie Chromatic collection, presented in paired color concepts including Blanc/Noir and Vert/Rouge.