Fragrance house

Sergio Nero

Sergio Nero traces its corporate origins to a company founded in Russia in 1992, which initially distributed French perfumery. The fragrance brand was registered in Paris in 1996 and named after founder Sergey Nerushay; production moved to Russia in 2008. Its public identity is Russian fragrance with mass-market positioning and an everyday, wearable approach to casual perfumery. In 2012, Sergio Nero returned to active development with the Russian Police series and gourmand fragrances centered on coffee, cappuccino, and chocolate. The brand expanded with My Pearl, Lost Paradise, and Admiral in 2015, followed by a three-fragrance wedding collection in 2017 and the Scan Your Life, VSOP, Rose, and Russian Flowers lines in 2018. Russian Flowers Exciting won the Mass Market Femme category at the 2019 FiFi Russia awards. A 2024 corporate notice identified Vadim Rozhnov as Sergio Nero’s general director and co-owner.