Fragrance house

Sergio Tacchini

Founded in 1966 by Italian tennis player Sergio Tacchini, the brand began with a creative proposition that connected tennis heritage and Italian style. At a time when tennis clothing was predominantly white, it introduced color, fashion, and elegant silhouettes into sportswear. Although tenniswear was its starting point, the brand later broadened its activity into other sports and leisurewear. After a period of financial difficulty, the business entered Billy Ngok’s H4T/Hembly group in 2007–2008, before ownership or management moved to Wintex Italia, linked to Hong Kong investors, in 2013. On July 10, 2019, new ownership led by Stefano Maroni, Twin Lakes Capital, and B. Riley Principal Investments was announced, alongside the appointment of Dao-Yi Chow as global creative director overseeing the brand’s visual and design identity. Its current identity combines Italian heritage and classic tennis-rooted activewear with a broader lifestyle expression.