Fragrance house

Sézane

Morgane Sézalory began building Sézane in 2004 as a vintage-clothing venture on eBay and founded the brand in 2013. Sézane describes itself as the first French fashion brand born online; its original model centered on direct online sales without intermediaries, with an emphasis on quality and controlled production. The brand broadened its universe with the menswear label Octobre Editions in 2017, the lifestyle line Les Composantes in 2023, and the children’s line Petit Sézane in 2024. After Summit Partners invested in 2015, General Atlantic entered the capital in June 2018; Téthys Invest took a minority stake in September 2022, while Sézalory remained the majority shareholder, and she was still Sézane’s largest stakeholder in August 2026. Sézane became a mission-driven company in 2020 and obtained B Corp certification in 2021. In August 2026, it introduced a new logo and website, a slower monthly release rhythm, and a more mature visual direction while retaining its established design codes.