Fragrance house

Shakira

In 2008, Puig entered a joint venture with Shakira to launch fragrances. Two years later, S by Shakira became the first fragrance in the Shakira Perfumes collection. Inspired by Shakira’s multiple facets and connected to her music through an analogy between fragrance notes and an olfactory melody, the brand is organized around the SHK, DANCE, S, Rock, and Dream collections. S by Shakira is an oriental-floral fragrance inspired by Shakira’s Eastern heritage and an authentic, spontaneous persona. It received the female public-category perfume award at the 2010 Academia del Perfume Awards. Shakira’s wider creative identity brings together Latin, rock, Arabic, Afrobeat, reggaeton, Mexican regional music, and other global influences, providing a broader cultural context for the fragrance line’s musical and multifaceted identity.