Fragrance house

Shiraz Parfums

Shiraz Parfums is a United Kingdom fragrance brand with London listed as its registration location. The company behind the brand, Shiraz Parfums Ltd, was incorporated on 13 December 2021, with its business classified as the manufacture of perfumes and toilet preparations. Its central creative concept is a biography collection tracing episodes in the founder’s father’s life, from childhood in Lahore through rehabilitation and civic life in Kingston upon Thames to his experience as an immigrant moving from Asia to Europe. The collection includes Taaj, commemorating the founder’s mother; Lahore, recalling his father’s home city; Kingston, reflecting his rehabilitation and mayoral history; The Opening, marking a new stage after those events; and Triumph, presenting his life as a whole. Shiraz Parfums frames this work through opulence, original scent and design. In 2022, Les Senteurs described it as one of its newer British brand partners.