Fragrance house

Simimi

Simimi is a Spanish fragrance brand based in Barcelona, founded by Mireia Navarro. Navarro’s project began in 2013, and Simimi launched its first fragrance and scented-candle line in 2016. The brand combines French influence with Italian production, while its creative identity uses fragrance to preserve memories of love and express different forms of it. Its fragrances are organized into Amour Tendre, concerning maternal love, and Amour Intense, concerning passionate romantic love. Rêve de Sisa and Mémoire d’Anna exemplify Amour Tendre as stories of maternal love and tributes to women associated with motherhood. For its first fragrance line, Navarro collaborated with Italian perfumer Paolo Terenzi, who is credited with the brand’s documented releases. Simimi debuted at Milan Esxence in 2016 with eight compositions and appeared in the exhibition’s official 2019 brand list. In 2017, it introduced Folie de Marguerite, inspired by a painting by Vincent van Gogh.