Fragrance house

Simone Andreoli

Simone Andreoli launched in March 2014, when Simone Andreoli, then 24 and based in Carpi, established the perfume production and distribution company with Alberto Gaiti. Born and raised in the province of Modena, Andreoli developed an interest in perfumery after visiting perfume laboratories during a family trip to Provence and the French Riviera at age eight, and later studied at the Grasse Institute of Perfumery. He remains the creative figure and perfumer behind the brand, whose fragrances form an “olfactory diary” translating travel experiences, personal memories and fragments of life into genderless expressions of identity, memory and escape. The current presentation is organized around four narrative directions: Timeless Nomad, Verses of Life, Poetry of Night and Italian Heritage. Timeless Nomad extends the travel concept toward a timeless sensory journey beyond borders. Among the fragrances placed under The Icons, Malibù – Party in the Bay evokes a sunset in Malibu through lime, coconut, sugar and rum, recreating a coconut Daiquiri in scent.