Fragrance house

simply

Simply is a fragrance from Clinique, launched in 2004. Clinique was founded in New York City in 1968 and is part of The Estée Lauder Companies’ brand portfolio. Simply emerged from a five-year creative process led by Raymond Matts, who pursued a brighter, more comforting interpretation of the oriental fragrance category. Its concept drew on Matts’s emotional impression of his newborn son’s scent, alongside ideas developed from soya milk, soy nuts, and the atmosphere of white flowers. Credited to Raymond Matts and Ron Winnegrad, Simply is categorized as an oriental floral fragrance.