Fragrance house

Siyate

Founded in Dubai in 2024 by Minal Siyal, Siyate is a fragrance house built around scented storytelling and emotional experience. Before founding the brand, Siyal created Beauty Binge, a clean-beauty e-commerce platform that provided its foundation. As Siyate’s founder and nose, she develops fragrances through intuition, emotion, memory, and personal experience rather than trend-led positioning. In 2025, Siyate launched Feast For Your Senses, a collection that based fragrance discovery on intuition and emotion rather than conventional ingredient-led presentation. The brand was a finalist for Beautyworld Middle East 2025’s Best Newcomer Brand of the Year recognition. By January 2026, Siyate had established a design-led, storytelling-driven identity built around a restrained expression distinct from stereotypes of bold, commercial Dubai perfumery.