Fragrance house

Slazenger

Founded in 1881 by brothers Ralph and Albert Slazenger, Slazenger began as a sporting-goods business specializing in rubber goods, particularly golf and tennis equipment. Over time, the brand developed a broader sports identity spanning tennis, cricket, hockey, swimming, golf, clothing and footwear. In 1902, Slazenger became Wimbledon’s official tennis-ball supplier, a relationship that remains in place and is described by Wimbledon as the longest partnership in sporting goods history. Since 2004, Slazenger has been part of Frasers Group.