Fragrance house

Sly John's Lab

Sly John's Lab is an Italian fragrance brand launched in 2022 by Serge and Helen Mints. Associated with the M.INT fragrance brand, it was positioned for a young, progressive generation through fragrances described as new, stylish, and unconventional. Its public identity is organized around the motto “People for People.” The first collection comprised seven fragrances and was developed over more than two years with four perfumers. The collection was publicly discussed in a Fragrantica editorial published on March 28, 2023, following the brand’s appearance in the post-pandemic ESXENCE-2022 niche-perfumery context.