Fragrance house

Smell and Smile

Smell and Smile began in 2009 with an initial aim of creating happiness through scent. The Saudi business, known as Smell and Smile Co, was established on 3 November 2009 and is based in Riyadh. Its work spans aroma diffusers, fragrance oils, personal perfumes, home-scenting products, and custom fragrance solutions for spaces. In its current public creative direction, the brand focuses on helping organizations develop scent identities that match their brand, physical environment, and intended visitor experience. The available evidence does not establish a signature fragrance, major ownership change, named creative figure, or other durable milestone beyond this scenting focus.