Fragrance house

SNIF Me

SNIF Me was founded in New York in 2020 by Bryan Edwards and Phil Riportella, following an idea conceived in 2018 and product development that began in summer 2019. Created in response to frustrations with conventional fragrance shopping, the brand built its model around simplifying scent discovery through at-home trials. Its identity centers on genderless scents, clean formulation standards, vegan and cruelty-free products, and a community Scent Board whose non-industry participants help curate fragrance and candle collections. In October 2021, SNIF extended into home fragrance with its first scented-candle collection. By late 2022, it had launched Nonoses as a subbrand experiment that informed later subbrand development. In 2025, the company introduced Notewrks, a separate cologne-focused subbrand. SNIF has also taken outside venture investment, including a funding round closed in June 2025. Its fragrance legacy is represented by Sweet Ash, an earthy scent with a sweet twist that SNIF identified in 2023 as the first fragrance on its best-seller list.