Fragrance house

Sniph

Sniph began with a fragrance subscription service launched in Sweden on 3 December 2015, sending customers a selected perfume each month in a smaller, portable format. The brand identifies Lisa Kjellqvist and Tara Derakshan as its founders and dates its birth to 2016. Its founding idea was to make fragrance discovery more accessible through curated niche and established perfumes, personal recommendations, and a scent wardrobe rather than a single signature scent. In 2019, Sniph introduced the Presence Collection, its first own collection of home scents, developed with perfumers Amélie Bourgeois and Anne-Sofie Behagel in response to members’ interest in fragrances associated with emotional states. In 2024, NEH, a perfume house created by co-founder Tara Derakshan, combined master perfumery with mindfulness and emotional exploration. Sniph is operated by Swedish company Sniph AB, with Taraneh Derakhshan listed as its beneficial owner.