Fragrance house

SOBE

SOBE, presented as “SOBE – Sense of Beauty,” is a separate brand of Yeşilmarka. Yeşilmarka was established in 2016 as an Emsay Group company to produce natural and health-oriented products, with its founding story attributed to Osman Emre Sayın. SOBE’s fragrance identity centers on lightweight hair-and-body mists designed for personal expression and everyday use, rather than heavier perfume formats.