Fragrance house

Sober

Sober is a Berlin-based cosmetics and fragrance brand founded in 2017 by Simon Schier and Philipp Roth. Coming from online marketing, the founders created it to make useful, aesthetically appealing men’s care products for their own needs as they moved beyond age 30. Its identity combines “Clean Care” with vegan high-tech natural cosmetics, bringing together ingredients from nature and science while excluding selected conventional additives. Sober presents itself as an independent cosmetics company, developing formulations with a scientific advisory board and independent laboratories. Its design identity is minimalist and restrained, guided by the principle that form and function should be immediately understandable. Sober introduced fragrance compositions in Eau de Parfum quality in 2018, extending its initial care focus into fine fragrance. In 2020, its product design received the iF Design Award, European Design Award, Plus X Award, and German Design Award; its milestone history also records a travel-inspired olfactory direction developed in 2023. Fragrance releases are documented from 2021 through 2024.