Fragrance house

Sofrea

Sofrea is a Japanese fragrance and body-mist brand publicly associated with Make Up Inc., whose online store lists Sofrea among its brands. The brand launched its first body mist in October 2019, with a six-scent debut centered on clean, freshly laundered, fabric-softener-like fragrance styling. Its miniature-style packaging, designed to resemble fabric-softener containers, formed part of the launch’s visual identity.